About Us, hours, directions, Fuji bikes & more

When you cut through the hype and compare the features of equal models from other first class makers like Trek, Cannondale, Specialized, Giant, Marin, Iron Horse, Gary Fisher and others, you find the real differences to be not in overall quality, but in the selection and combination of components-the pieces and parts that make up a bicycle.

All of the quality brands use parts from the same manufacturers and then apply their own unique talents to put them together in combinations that they hope will appeal to us enough to make us want one.
Probably the most brand specific component is the frame, and while the performance of modern frames of equal value and intended purpose is very evenly matched between the major makers, Fuji is as cutting edge as they come and is recognized as such worldwide.

Most bikes of similar purpose and price are very equal in overall quality and willingness to to do what they're supposed to.
Nevertheless, even with all of the technology, expertise and experience that bikes share in common, they're not all the same. They all do it just a little differently, and the those differences, however seemingly slight, are what gives each brand it's own attitude, unique personality and appeal.

People ask how Fuji compares to other brands.
The short answer is that Fuji bikes are top notch, first class major competition for any of the major makers.
Fuji bikes are good enough to be the official bike of the Johann Bruyneel Racing Academy and are used for training up and coming world class racers.
Johann was Lance Armstrong's coach.

Bikes from the quality makers are all very good and the fierce competition for market shares keeps features, quality & prices pretty close.
About the only part that's unique to most bikes is the frameset, all of the other parts are made by other companies and most bikes are built with parts from the same companies.
It's how the makers mix and match the parts and components to achieve a desired result at a certain price point that gives a brand it's character.

Fuji bikes use state of the art framesets built to precise specifications and components selected through constant and vigorous research, testing and endless gab sessions about each and every piece and part of a bicycle.

There's no shortage of really good bikes for a dealer to chose from. I sell Fuji bikes because I ride them, like them and believe them to be better bikes for the money than I've been able to find anywhere else. The Fuji America people that support me as a dealer, are good folks who and stand solidly behind their bikes and make it easy for me to stand behind mine.

PRICES
You won't find a better price on a new Fuji bike. Show me a legitimate price from an authorized Fuji dealer and I can just about always beat it. Price alone doesn't mean you're getting a good deal. A good deal is getting a bike that's right for you, a shop that's there for you when you need it to be and not paying any more than you have to. We will never encourage you to spend more than it takes to accomplish your intended purpose.
Our price includes careful assembly and setup, free service and a better than factory warranty.

IN STOCK
Our inventory varies daily, if we don't have the Fuji. SE or Surly bike you need, we can get and have it ready to roll in one week.
Please stop by, call or email for current price and availability of the model you're interested in.
Our suppliers don't allow us to ship unassembled bikes to customers.

GUARANTEE
If there's a problem with any RollsRite bike I'll gladly resolve it to you're full satisfaction or refund your money. All new Fuji's come with the Factory Warranty as well as the RollsRite Warranty . For the fine print and all the nitpicky details, click on the underlined link.

SIZE
Bike sizes are all relative, relative to how it fits you that is. The size is usually specified as the distance from the center of the bottom bracket (where the front sprocket spindle goes through) to the top of the seat tube, expressed either as inches or centimeters. That tells you something about the size of the bike, but not everything, because bikes that measure the same there can, and do, vary a lot in their other proportions.

The distance from the seat to the handlebars (top tube), seat to pedals (seat tube), to name a couple. These affect how it fits you and what position it puts your body in.
The length of the bike (wheelbase) and the angles of the other tubes affect how the bike rides and handles. They're all set up differently, bikes of the same size and type can look the same, but one may fit you and one may not (blue jeans can be like that).
A bike that doesn't fit you, regardless of how nice or what a good deal it is, will never be any fun. The only way to be sure what's going to fit and feel right is to spend some time actually riding the bikes you're interested in. If you want to learn some basic guidelines and a bit of the science, go to the Links page and look for SIZING.

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